Friday, March 28, 2008

Microsoft to rebrand ‘CRM Live’ as ‘CRM Online’ | All about Microsoft | ZDNet.com

What's in a name?...

The move by Microsoft makes sense, given the naming scheme that is slowly but surely taking shape as part of the company’s Software+Services (S+S) push. Microsoft is attempting to categorize its services wares into one of three buckets:

  • “Live” refers to consumer and very-low-end small-business offerings. Examples: Windows Live Messenger, Office Live Workspace.
  • “Online” refers to small-/mid-size and enterprise services that are hosted by Microsoft in its own datacenter. Examples: Exchange Online, SharePoint Online and now Dynamics CRM Online.
  • “Hosted services” refer to Microsoft offerings that are hosted by its integration/reseller partners at the partners’ facilities. Examples: Exchange Hosted Services, SharePoint Hosting Services.

Microsoft to rebrand ‘CRM Live’ as ‘CRM Online’ | All about Microsoft | ZDNet.com

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