Eventually all the content that's fit to stream?...
And on Friday, YouTube is to announce a partnership with a larger company, the BBC, according to people with knowledge of the negotiations. Under the multiyear deal, the BBC will create two entertainment channels and one news channel on YouTube. Two of the channels will include ads placed by Google’s advertising system, known as AdSense.
But most of YouTube’s licensing deals have been done quietly. It says it has firmed up more than 1,000 partnerships with content owners ranging from the Sundance Channel to small independent video producers.
Without specifying how many of those deals have been signed since their site was acquired by Google last fall, YouTube officials say they are adding more than 200 media partners a quarter.