Saturday, June 10, 2006
MySpace exploration is marketer's dream - Yahoo! News
MySpace exploration is marketer's dream - Yahoo! News: "Music was MySpace's 'primary get-out-of-the-gate strategy,' Digiaro says. 'As the site has evolved and the audience has grown, another passion point is entertainment, especially movies. We work with studios coming to the site to help them build their brands and establish a presence in the market. They have a limited period of time to do it. The media dollars come and go. But the site and fans stay through the DVD release and sequels. That's a huge prequalified audience. We help them to create a platform that serves as an extension of their overall strategy, to create a message. All the content is integrated into an interactive profile. The studios are pushing the envelope creatively with us.'"