Wal-Mart Enlists Bloggers in Its Public Relations Campaign - New York Times: "Under assault as never before, Wal-Mart is increasingly looking beyond the mainstream media and working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters."
Gee, do you suppose this might backfire?... Somebody at Wal-Mart needs to read Naked Conversations.
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