Friday, March 17, 2006

Don Dodge on The Next Big Thing : The Next Big Thing doesn't exist?

Don Dodge on The Next Big Thing : The Next Big Thing doesn't exist? "In a CNET story today IBM exec Nicholas Donofrio says "The fact is that innovation was a little different in the 20th century. It's not easy (now) to come up with greater and different things," Donofrio said. "If you're looking for the next big thing, stop looking. There's no such thing as the next big thing,".
The Next Big Thing does exist...it just doesn't look BIG to IBM. That is a common problem with large companies. When you have revenues of $40B to $100B no one thing will move the needle. Nothing looks big or interesting. Innovative or disruptive technologies are viewed as a threat to the core revenue stream, rather than promising new opportunities. This is the premise of The Innovators Dilemma by Clayton Christensen.
Here is a sampling of the hot start-ups we are working with now. Any one of them could emerge as The Next Big Thing."

Handy list from Microsoft's Don Dodge
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