Big Brother Is Reading Your Blog: "These days, social networkers are concerned about protecting their privacy, not only from predators and scam artists, but from nosy employers and campus authorities
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The desire for beefed-up Net armor is giving rise to new social-networking software products and services. Roger Sullivan, vice-president of the Liberty Alliance Management Board, a digital-identity industry consortium of 150 companies including Oracle and Time Warner's America Online, says some member companies plan to use software that enables users' personal Web pages to display different information depending on who is viewing them. Another effort focuses on authentication services. The idea is to create a service that would help people you contact online know you are who you say you are, says Sullivan. Social-networking sites "open us up to identity theft and privacy issues like never before," he observes. Fortunately, there's a host of solutions to help the growing ranks of social networkers cope with the risks. "
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