The New York Times > Business > Your Money > Digital Domain: It's BlackBerry Season, but Maybe Not for Long "Today, the BlackBerry faces formidable competition. A well-financed Silicon Valley start-up, Good Technology, has developed software that is arguably superior to BlackBerry's. It is the first to continuously and wirelessly synchronize every module of Outlook, needing no cradle to connect gadget to computer. The BlackBerry has yet to catch up.
Most significantly, Good has written its software to run on an array of phones and hand-held devices - whatever runs Palm or Microsoft software. Danny Shader, Good's chief executive, compares his company with the BlackBerry this way: "We're a Windows application - they're the Macintosh.
While Good does not risk alienating hardware partners, its name is not a great asset, not even a good one. "We're competing against Kleenex," says Mr. Shader. "We should have chosen a noun."