The New York Times > Friendly Fire: The Birth of an Anti-Kerry Ad [non-tech] "Records show that the group received the bulk of its initial financing from two men with ties to the president and his family - one a longtime political associate of Mr. Rove's, the other a trustee of the foundation for Mr. Bush's father's presidential library. A Texas publicist who once helped prepare Mr. Bush's father for his debate when he was running for vice president provided them with strategic advice. And the group's television commercial was produced by the same team that made the devastating ad mocking Michael S. Dukakis in an oversized tank helmet when he and Mr. Bush's father faced off in the 1988 presidential election.
The strategy the veterans devised would ultimately paint John Kerry the war hero as John Kerry the "baby killer" and the fabricator of the events that resulted in his war medals. But on close examination, the accounts of Swift Boat Veterans for Truth' prove to be riddled with inconsistencies. In many cases, material offered as proof by these veterans is undercut by official Navy records and the men's own statements."
How could these people possibly imagine this wouldn't be revealed?