WSJ: Macromedia Plans to Branch Into Web-Based Conferencing
Macromedia Inc., maker of the Web-animation format Flash, is diversifying into the conferencing market.
The San Francisco company is announcing a system called Breeze that exploits the Web to let computer users in different locations view and discuss documents, images and video. Besides live conferences, which allow users to avoid traveling to meetings, Macromedia offers the ability to record presentations that can be viewed later, and are indexed to let users search through and skip parts of presentations they don't want to see.
"It's business TiVo," said Tom Hale, Macromedia's senior vice president of business strategy, referring to the popular video-recording technology. "You can have presentations without meetings."