The Coming Search Wars "Microsoft has already begun a recruitment campaign aimed at demoralizing Google employees, several Google executives said. Microsoft recruiters have been calling Google employees at home, urging them to join Microsoft and suggesting that their stock options will lose value once Microsoft enters the search market in a serious way.
"Our approach has been to seek out the best and brightest talent," said Lisa Gurry, a lead product manager at MSN. "Beyond that, I can't add anything."
Google executives also say they believe that Microsoft is systematically pursuing Web sites downgraded by Google, which punishes companies for trying to manipulate their rankings. The company is striking partnerships with unhappy Google customers."