Friday, February 27, 2004

Seattle Post-Intelligencer: Microsoft exec says marketing effort faltered with Windows XP

Seattle Post-Intelligencer: Microsoft exec says marketing effort faltered with Windows XP: "People who use Microsoft's Windows XP operating system aren't taking advantage of many of the systems best features, a top executive said - and the world's largest software maker has only itself to blame.
Jim Allchin, Microsoft's group vice president for software platforms, including Windows, said he thinks customers aren't using gadgets like Windows Messenger and Movie Maker because Microsoft hasn't done a good enough job telling people about them.
'I don't think we've marketed it very well,' he said at a dinner with journalists Wednesday in Bellevue, near the company's Redmond headquarters."
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