Xbox Live to Launch on One-Year Anniversary of Console Launch "At [Nov 15] launch, more than 5,000 North American retail outlets will begin selling the Xbox Live Starter Kit for a suggested price of $49.95 (U.S.). For the price of a new game, the kit includes a one-year subscription to the broadband-only service, the highly anticipated Xbox Communicator headset and a minigame so gamers can start playing with their friends right away. Retail programs will be supported by a multimillion-dollar marketing campaign that will include advertising, retail communications and promotional activities."