Unstrung - Ricochet Rides Again "However, Ricochet is no longer styling itself as a wireless network for mobile professionals. "The users weren't mobile… you could own 1,000 percent of the mobile business market and still go bankrupt," snorts Ricochet's new president and CEO Mort Aaronson, talking about Metricom, the defunct previous owner of Ricochet, and its flawed plans to provide Internet on the move. ... "We've retooled the business model," explains Aaronson. "We want to provide broadband where the other guys can't."