Facebook begins testing Stories on the desktop | TechCrunch

Also see Brands Use Instagram Stories More Than Twice as Often as Snapchat (AdWeek)

"The company has credited Snapchat with pioneering the visual communication format, but believes the pivot into Stories goes beyond simply copying a competitor’s popular app. Like Facebook’s News Feed – a format that went on to become the standard across social apps – Stories are a new way to share. That’s led to the format being broadly adopted across the industry.

Facebook itself has added Stories to Instagram, Messenger, and its flagship app. It even tried a Stories-like feature in WhatsApp. Elsewhere, Stories is inspiring redesigns of other top apps, including most recently, Tinder, Match, and Skype."

Facebook begins testing Stories on the desktop | TechCrunch