At least one party in this context kept their word; also see Ashley Madison hack is not only real, it’s worse than we thought (Ars Technica)
"“Avid Life Media has failed to take down Ashley Madison and Established Men,” Impact Team wrote in a statement accompanying the online dump Tuesday. “We have explained the fraud, deceit, and stupidity of ALM and their members. Now everyone gets to see their data…. Keep in mind the site is a scam with thousands of fake female profiles. See ashley madison fake profile lawsuit; 90-95% of actual users are male. Chances are your man signed up on the world’s biggest affair site, but never had one. He just tried to. If that distinction matters.”Hackers Finally Post Stolen Ashley Madison Data | WIRED
The hackers deflected responsibility for any damages or repercussions that victims of the breach and data dump may suffer.
“Find yourself in here? It was ALM that failed you and lied to you. Prosecute them and claim damages. Then move on with your life. Learn your lesson and make amends. Embarrassing now, but you’ll get over it,” they wrote."