OkCupid’s Unblushing Analyst of Attraction - NYTimes.com

Also see Online Dating Stats Reveal A 'Dataclysm' Of Telling Trends (NPR)

"Indeed, “Dataclysm” illustrates the potential hazards of taking consumer data collected for one purpose and using it to extract meaning about a secondary theme.

“Decisions about the secondary use of data are never ethically neutral,” says Evan Selinger, an associate professor of philosophy at the Rochester Institute of Technology who specializes in the ethics of emerging technologies. “It’s a stark reminder of how little control you have of your own data on a proprietary platform.”"

OkCupid’s Unblushing Analyst of Attraction - NYTimes.com