Amazon Refreshes Its Kindle Line - NYTimes.com

Competing for the not-an-iPad tablet market segment

"Take the updated Kindle Fire HDX 8.9 tablet. It now includes a powerful 2.5 GHz Snapdragon processor from Qualcomm and comes with the WPS Office app, essentially a way to create and edit documents from the tablet. The app is integrated with Amazon’s Cloud Drive, which will back up documents on Amazon’s servers. Amazon has also built a Fire Keyboard, which connects wirelessly to the HDX 8.9 tablet via Bluetooth.

The aim here, it seems, is to go after the segment of the market that wants to use a tablet as a workstation, instead of toting around a laptop. In other words, it’s the same audience that Microsoft has tried to court with its Surface tablet."

Amazon Refreshes Its Kindle Line - NYTimes.com