"Here's the short version: Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior.This Is How Your Financial Data Is Being Used to Serve You Ads | Adweek
If you feel like this is kind of invasive, that probably means you understand me so far."
Monday, July 14, 2014
This Is How Your Financial Data Is Being Used to Serve You Ads | Adweek
Check the full article for a round-up of data collector/broker modus operandi
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