New "Google My Business" Simplifies Local Marketing For SMBs [Search Engine Land]

Competing globally and acting locally; also see Will Amazon's Local Services Marketplace Kill Yelp And Angie's List? (Forbes)

"For quite some time since the introduction of Google+ Local, managing local listings and content across Google properties has confused many local SEOs and local business owners alike. Now Google has launched a new, integrated approach called Google My Business.

The core idea is to make it “easier than ever to update business information across Google Search, Maps and Google+.” Think of it as a kind of rudimentary CRM platform for small businesses (SMBs)."

New "Google My Business" Simplifies Local Marketing For SMBs