Could Amazon Be the First Major Customer for AT&T’s “Toll-Free” Data Service? | Re/code

This could be the killer app for Amazon Silk

"Paying for customers’ data use could make a lot of sense for Amazon, which makes most of its money from selling things. Footing the bill for the data used to sell physical goods and books is a no-brainer, given that such transactions use very little data. Music and movies are a trickier proposition as they use significantly more data.

“The AT&T Sponsored Data program has Amazon’s name all over it,” said TechKnowledge Strategies analyst Mike Feibus. “The whole point of a phone for Amazon is to grab our attention. Once Amazon has our attention, it can put its commerce engine to work selling us stuff.”"

Could Amazon Be the First Major Customer for AT&T’s “Toll-Free” Data Service? | Re/code