Facebook Is Expanding the Way It Tracks You and Your Data - Atlantic Mobile

Another take on Facebook's new advertising-oriented quasi-transparency

"Giving users the ability to alter their ad profiles gives individuals at least slightly more control over their interactions with Big Data. And maybe the shift toward data transparency at Facebook will prompt other companies to follow, or even encourage Congress to act on measures to protect consumers on a larger scale. 

In the meantime, though, the relationship between companies and your data hasn't changed. According to the site aboutads.info, there are at least 99 companies customizing ads for my browser as I write this—that's customization based on my personal data and online (and offline!) behaviors. Data collection techniques used by corporations and governments are only becoming more sophisticated and far-reaching, and we're only just beginning to understand what they know."

Facebook Is Expanding the Way It Tracks You and Your Data - Atlantic Mobile