Understanding Why Tim Cook Says iPad Sales Weren’t as Bad as It Seems | Re/code

So perhaps not the beginning of the end for the iPad after all...

"In the early part of 2013, Apple was shipping a lot of iPad minis into the retail channel in an effort to catch up to demand for the newly introduced tablet. Cook said that build-up of inventory made for unfavorable comparisons in the current March quarter.

Cook noted that Apple significantly reduced channel inventory — products sold by Apple but not yet in the hands of customers — over the course of the just-completed quarter and makes the case that consumer demand was actually roughly similar to a year ago. Purchases of iPads by customers, he said, were actually 1.3 million more than Apple’s reported sales figure during the quarter. Taking that into account, sales to consumers were off only about three percent from a year ago."

Understanding Why Tim Cook Says iPad Sales Weren’t as Bad as It Seems | Re/code