Twitter Ad Strategy: Team Up With TV Content Creators - Businessweek

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"Profitability doesn’t appear to be in Twitter’s (TWTR) future anytime soon. Losses are increasing, membership growth has slowed, and the company’s stock price is down 28 percent since the start of the year, amid a broader selloff in the Nasdaq (NDAQ). But there’s some good news: Twitter’s ad revenue is projected to reach $1.1 billion in 2014, an increase of 84 percent from the year before, according to researcher EMarketer. That’s due in no small part to Twitter Amplify, a year-old program that has allowed the company to snag a piece of the billions of dollars spent annually on TV ads."

Twitter Ad Strategy: Team Up With TV Content Creators - Businessweek