You're not going to read this | The Verge

tl;dr ;)

"So if you see someone tweet an article, it likely means they either didn’t really read it, or they read every word. That makes it tough to judge a story by how many tweets it has. But new insights into how many people tweet and click versus how many actually read are actually prompting a change in the way publishers market themselves to advertisers. Upworthy, YouTube, and other platforms have started paying less attention to page views and more attention to how engaged people actually are."

You're not going to read this | The Verge