More on Mayer’s Search Plans for Yahoo: The “Three S’s” and Slipping Through a Microsoft Loophole | Re/code

Searching for a Bing contract work-around

"According to people with more detailed knowledge of the plans, Mayer is trying to consolidate it all internally in a plan that is being called the “three S’s” — Stream, Shopping and Search. But rather than focusing on the Web and keywords, which Yahoo is contractually bound to allow Microsoft to serve under a 10-year search and advertising partnership deal, Mayer is aiming all this toward mobile and contextual search.
“When I look at things like contextual search, I get really excited,” she said earlier this week at the Goldman Sachs investors conference in San Francisco. “The amount of information available to build a service on is just incredible.”"

More on Mayer’s Search Plans for Yahoo: The “Three S’s” and Slipping Through a Microsoft Loophole | Re/code