"There’s a battle for the future of transportation being waged outside our offices and homes. Uber and a growing collection of well-funded startups, such as the ride-sharing service Lyft, are trying to make getting a taxi as easy as booking a reservation on OpenTable (OPEN) or checking a price on Amazon.com (AMZN)—just another thing you do with your smartphone. Flush with Silicon Valley venture capital, these companies have an even grander ambition: They want to make owning a car completely unnecessary."Uber Leads Taxi Industry Disruption Amid Fight for Riders, Drivers - Businessweek
Thursday, February 20, 2014
Uber Leads Taxi Industry Disruption Amid Fight for Riders, Drivers - Businessweek
Excerpt from this week's Bloomberg Businessweek cover story
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