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"Beyond WhatsApp advancing Facebook’s mission of making the world “more open and connected,” here are some of the numbers and motivations behind the deal:
"Beyond WhatsApp advancing Facebook’s mission of making the world “more open and connected,” here are some of the numbers and motivations behind the deal:
- WhatsApp could have become a major competitive threat to Facebook over time
- The company is one of the fastest growing in startup history
- It has 450 million active users globally; it’s bigger than Twitter
- It replaces SMS and may ultimately steal messaging volume and revenue from global wireless carriers
- The company hasn’t spent any money on marketing and yet it has seen remarkable viral growth
- It costs $1 per user per year (so there’s already a lot of revenue)
- The team is relatively small, under 50 employees"
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