Debunking Princeton

A classic Facebook information literacy case study; read the full post

"Like many of you, we were intrigued by a recent article by Princeton researchers predicting the imminent demise of Facebook. Of particular interest was the innovative use of Google search data to predict engagement trends, instead of studying the actual engagement trends. Using the same robust methodology featured in the paper, we attempted to find out more about this "Princeton University" - and you won't believe what we found!"

Debunking Princeton