"Brandon LeBlanc: What’s unique about the Windows Store only at Best Buy?Talking Retail: The New Windows Store Only at Best Buy
Chris Capossela: Well, unlike a lot of store-within-a-store concepts, this will actually be a department-level takeover within Best Buy stores. And they will be massive in size, up to 2,200 square feet in some locations. The other unique thing about the Windows Store is the people. There will be an additional 1,200 staff on hand to provide a great customer experience, whether it’s choosing the right PC or showing consumers how to stream Xbox music through their Surface. Finally, the online experience should be fantastic. We’ll have a full online Windows Store experience that will mirror the in-store look-and-feel and offer a full range of Microsoft products, even those from other places in the Best Buy store."
Friday, June 14, 2013
Talking Retail: The New Windows Store Only at Best Buy [Microsoft Windows Blog]
One way for Microsoft to attempt to leapfrog the 407 worldwide Apple stores, at least in the U.S. and Canada