One problem with this: Apple wants people to pay (Apple) for the privilege of watching content they can often get at zero marginal cost from their TV service providers.
The boldest thing about this is that it really signals that Apple isn't going to bother competing with TiVo and Media Center and all the other DVRs -- it's basically going to bet that the whole programming grid is over, and people are just going to download the shows they want to watch directly. They're going to do to TV programming what the iTunes store did to CD packaging. As long as they can figure out how to get HD-quality video into the store, I'm ready to switch today...
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