How to Face Off Against Microsoft

How to Face Off Against Microsoft: "That kind of grassroots popularity might be Intuit's biggest edge. According to Intuit founder Scott Cook, now chairman of its executive committee, when Bill Gates proposed a merger with Microsoft in 1995, he told Cook: 'I can copy your products, but I can't copy your word of mouth.' Ten years later, it's still true. And that bodes well for the home team. "