New Waze to (selectively) compete with Uber; also see Google is getting into the ride-share business — but it isn't a threat to Uber just yet (Recode)
"The program allows anyone using the Waze app to offer a ride to a limited pool of people trying to get to work or home.Google to expand Waze carpooling service in San Francisco - The Boston Globe
Now, only people working at six companies, including Google, Wal-Mart Stores, and Adobe Systems, can request rides. The tests have worked well enough to encourage Waze to move into the next phase and allow anyone in the Bay Area with its app to request a ride by the end of this year, spokeswoman Julie Mossler said.
Inviting more people to hitch rides could undercut Uber, which allows people to request drivers who provide a taxi service using their own cars."