Tuesday, August 30, 2016

Apple Sends Invitations for September 7 Product Event - Bloomberg

For speculation about what may follow the anticipated 9/7 iPhone non-surprises, see Apple Is Working on iPad Upgrades and Refreshed Mac Lineup (Bloomberg)

"The spots of light on the invitation form the top portion of the Apple logo, with the message "See you on the 7th" below. The event will take place at San Francisco’s Bill Graham Civic Auditorium at 10 a.m. Pacific Time. The Cupertino, California-based company often hints about new products in its invitations. Monday’s invitation may refer to a larger version of the new iPhone that is expected to have a dual-lens camera system to improve photography.
“The real point to make is how little chance of a surprise there is,” said Colin Gillis, an analyst at BGC Partners LP, adding that two white spots of light in the invitation were indicative of the dual lens, while the event’s date hints at the likely iPhone 7 name. “The company doesn’t seem to be able to generate surprises anymore.”"
Apple Sends Invitations for September 7 Product Event - Bloomberg
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