Friday, August 05, 2016

Amazon’s latest weapon in the e-commerce wars: Its own air force - The Washington Post

Now operating a fleet of 40 planes leased from air-freight companies

"Whatever Amazon’s long game is on logistics, it is clear that it is looking to make a splash with the inaugural flight of Amazon One. The company is flying the aircraft on Friday in the Seafair Air Show, an annual event near its headquarters in Seattle. The side of the plane is emblazoned with the words Prime Air, and its underside features the Amazon logo. The curved Amazon arrow appears on the tail. The plane’s tail number — N1997A — is a prime number, a gimmick the company says is meant as a nod to its Prime customers. Eleven of its leased planes have already been in the air ferrying goods, but this plane is the first to be splashed with Amazon branding. The rest of the fleet will be getting the logo treatment soon."
Amazon’s latest weapon in the e-commerce wars: Its own air force - The Washington Post
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