Final paragraphs of a Lyft/Uber competitive snapshot
"But investors who have poured a total of nearly $2 billion into the two companies are betting the apps will have staying power. Millions of people are now used to riding with Uber, and the app is still one of the most popular programs in Apple's App Store.Two Tech Upstarts Plot Each Other's Demise - WSJ
"Organizing demand is remarkably hard and extremely powerful," said Bill Gurley, a partner at Benchmark and a member of Uber's board. "Being installed on someone's iPhone on the home page is a pretty sticky place to be.""