"But Apple needn't control the market for the iPad be an important—and profitable—business. In fact, the average selling price for the iPad rose nearly 2% year over year in the June quarter despite a 9% decline in unit sales in that time. UBS estimates total iPad gross margins reached 30% in the quarter compared with 25% in the December period.Apple's Next Act for the iPad -- HEARD ON THE STREET - WSJ
For Apple, the iPad is about more than just unit sales, as the device also provides an important extension for the company's iOS platform. Revenue from iTunes, software and services grew 14% year over year for the nine-month period ended June 28—Apple's fastest-growing segment in that time."
Monday, August 25, 2014
Apple's Next Act for the iPad -- HEARD ON THE STREET - WSJ
Excerpt from an iPad business snapshot