Friday, August 22, 2014

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps | TechCrunch

From a summary of the latest comScore U.S. mobile app study

"U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%."
Majority Of Digital Media Consumption Now Takes Place In Mobile Apps | TechCrunch
Post a Comment