Sunday, March 09, 2014

The Apple Game: New Categories vs. Ecosystem Development | Monday Note

From Jean-Louis Gassée's latest Apple reality check

"This gets us to Apple’s deeply rooted fixation: From its April 1st, 1976 founding to this day, Apple has been in one and only one business: personal computers. Today, they come in three sizes: Macs, iPads, and iPhones. Everything else Apple creates — iTunes, the App Store, the physical Apple Stores, Apple TV pucks, CarPlay, the mythical iWatch — these are all part of the supporting cast, and they have a single mission: Prop up the volume and margins of the star products."
The Apple Game: New Categories vs. Ecosystem Development | Monday Note
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