"Pricing remains unclear, though the people familiar with the company's plans said the device likely would come with incentives available to members of Amazon's Prime streaming video and shipping program. Last week Amazon said it is increasing the price of Prime by $20 to $99 annually, in part because of the rising cost of acquiring video.Amazon to Ship Video-Streaming Device in April - WSJ.com
The device will thrust Amazon into an intensely competitive market in set-top boxes, which include the Roku device, Apple TV and Google's Chromecast, a top-seller on Amazon's own website. Roku's streaming devices sell for as little as $50, while the Chromecast is $35."
Tuesday, March 18, 2014
Amazon to Ship Video-Streaming Device in April - WSJ.com
Free (for Amazon Prime subscribers) would probably be an effective price point