More Twitter Custom
Trail Timeline details
“But Twitter hasn’t made the most of these opportunities. Filtering events through hashtags has been a mishmash of tweets — some highly engaging, most far less so. In effect, Twitter’s most powerful attraction has been completely lost on untold numbers of potential new users.
That may soon change. On Tuesday, Twitter announced a new “Custom Timelines” product for developers and third-party sites, effectively giving organizations the power to curate their own Twitter streams to surface the best material related to an event.”