"In an unusual move, IBM is launching a marketing campaign Monday that names Amazon as a rival and implicitly claims that IBM is the leader in the estimated $40 billion-a-year cloud-computing market. IBM rarely mentions competitors in any of its advertisements.IBM Attacks Amazon in New Ad Campaign - Digits - WSJ
“Whose cloud powers 270,000 more websites than Amazon?” asks one print advertisement that will run in some major newspapers and business magazines. “If your answer is IBM, you’re among the well informed. The IBM cloud offerings also support 30% more of the most popular websites than anyone else in the world.”"
Monday, November 04, 2013
IBM Attacks Amazon in New Ad Campaign - Digits - WSJ
I'm guessing Amazon may request to see the data supporting these assertions