"Now retired from Frog Design, Esslinger wants to set the record straight about the history of design at Apple. In a new memoir, Keep it Simple, to be released October 9 at the Frankfurt Book Fair, he claims that almost everyone has missed the true lessons of Apple’s early days.Everything you know about Steve Jobs and design is wrong, according to one man who should know - Quartz
Throughout the book, Esslinger slams the bad guys—mostly John Sculley, the Apple CEO who pushed Jobs out, but also other project leads and executives at Apple—and describes his own work with the kind of superlatives that Jobs was famous for applying to Apple’s products. Ultimately, Keep it Simple is either a monumental act of egotism or the epitome of the inspired bluntness that Jobs was famous for—most likely it’s both."
Monday, October 07, 2013
Everything you know about Steve Jobs and design is wrong, according to one man who should know - Quartz
Check this page for an abridged chapter