Thursday, October 10, 2013

Behind the Best Innovations: Obvious, Annoying Problems - WSJ.com

The Nesting instinct
"But the smartest thing about the Nest Protect isn't the device itself. I'm more impressed by what the smoke detector says about Nest's approach to innovation. With both its products, Nest exemplifies what has become an especially promising path to invention in Silicon Valley. Call it the Andy Rooney business plan: First, find the most annoying, obvious problem that millions of people deal with every day. Then ask if things really have to be that way."
Behind the Best Innovations: Obvious, Annoying Problems - WSJ.com
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