Microsoft Memos for the Ages: Keep Calm, And Face The Cougar - Digits - WSJ

From a roundup of memorable Microsoft memo milestones

"Given Ballmer’s Thursday memo talked about the importance of services, it’s interesting that Ozzie was banging on the table nearly 10 years earlier about services and the ad-supported model. The memo has the familiar rallying cry of innovate or die:
'Just as in the past, we must reflect upon what’s going on around us, and reflect upon our strengths, weaknesses and industry leadership responsibilities, and respond.  As much as ever, it’s clear that if we fail to do so, our business as we know it is at risk.  We must respond quickly and decisively.'"

Microsoft Memos for the Ages: Keep Calm, And Face The Cougar - Digits - WSJ