Evernote Wants to Become the Nike for Your Brain: 10 Questions With CEO Phil Libin | Wired Business | Wired.com

Excerpt from an Evernote CEO interview

"WIRED: Who are your users?
Libin: Someone who has a poor understanding of life-work balance. They’re always thinking about everything. Someone who’s answering email at 11 p.m. on a Saturday, but also someone who’s reading restaurant reviews and recommendations at the office. The modern knowledge worker.
WIRED: You have a lot of journalists who are users. Is that a blessing or a curse?
Libin: It is a blessing. It was intentional. We specifically said early on that we wanted Evernote to be great for journalists and investors, and tried to make something so that when we went to pitch a venture capital firm, chances are half of them were sitting there using Evernote during the meeting. And the same thing with journalists. That was an effective strategy."

Evernote Wants to Become the Nike for Your Brain: 10 Questions With CEO Phil Libin | Wired Business | Wired.com