"Boston ad agency Arnold Worldwide said it is collaborating with Al Gore’s Climate Reality Project to launch Reality Drop, an initiative that is using online game mechanics as it seeks to build an advocacy community that can be mobilized to take on critics of global warming."Hub ad agency Arnold Worldwide is helping Al Gore take on with global warming skeptics - Boston.com
Friday, March 01, 2013
Hub ad agency Arnold Worldwide is helping Al Gore take on with global warming skeptics - Boston.com
Crowdsourcing and "gamification" to improve climate-related information integrity and literacy -- from an ad agency that helped take on the tobacco industry
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