Apple: Time To Come Out Swinging | Tech.pinions - Perspective, Insight, Analysis

From a timely Apple reality check

"How did a company that spent so many years successfully managing and polishing its image reach this point? And how does it change a growing perceptions of failure in the face of actual success? These questions matter because over time, perceptions have a way of infiltrating reality, making the negativity surrounding Apple a long-term threat to the company."

Apple: Time To Come Out Swinging | Tech.pinions - Perspective, Insight, Analysis