Monday, March 25, 2013

Amazon’s Mobile Strategy Is for You to Buy Something in 30 Seconds | MIT Technology Review

Excerpt from an interview with the person responsible for Amazon's mobile shopping strategy
"What are the most surprising things you’ve learned about people’s shopping behavior on mobile devices?
I think people tend to assume there are certain categories that do better on mobile than others, but the reality is, customers are buying everything on their mobile phones. We’ve sold, believe it or not, engagement rings, bicycles, razor blades, jeans, dresses. People buy the whole variety of what Amazon has.
Another recent observation that’s been interesting is that one of our busiest days happens to be on Christmas Day, for mobile phones and tablets in particular. My theory, at least, is you open up all your presents, you didn’t get what you want, and you’re able to quickly buy what you really wanted for Christmas."
Amazon’s Mobile Strategy Is for You to Buy Something in 30 Seconds | MIT Technology Review
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