As Evernote's Cult Grows, the Business Market Beckons - Businessweek

Excerpt from an extensive Evernote profile; in other Evernote news, see Evernote for iOS Update: New View, Better PDF Support, Evernote Business Improvements, and More (Evernote blog)

"“What you put in Facebook (FB) isn’t who you are,” says Libin. “It’s what you want some people to see. And what you put in LinkedIn (LNKD) is certainly not who you are; it’s what you want the professional world to see.” Libin suggests that the addiction to a particular strain of “viral” growth has led to a drastic overemphasis on digital design for extroversion. As a guy who describes himself as too introverted to win over his high school chess team, Libin says that’s an oversight. “What you put in Evernote is who you are,” he continues. “We used to say in the beginning that Evernote is not social. In fact, it’s antisocial; we don’t care about your friends.” "

As Evernote's Cult Grows, the Business Market Beckons - Businessweek