"Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in ecommerce as well. A recent Forrester report claims that 30% of all online shoppers start their product research at Amazon.com is just fuel to the fire.Google Drops Its Veil At Times, Reveals Ecommerce Ambitions
Google is trying to combat that growing percentage with more sustainable consumer-focused ecommerce initiatives, centered around local availability, the Google Wallet, Google Shopping, and Google Trusted Stores.
The following is an analysis of Google’s recent ecommerce developments."
Friday, September 07, 2012
Google Drops Its Veil At Times, Reveals Ecommerce Ambitions (Search Engine Land)
Perhaps the next round of Nexus devices will come with "special offers" by default (unless Amazon patented the technique...)