Friday, September 07, 2012

Google Drops Its Veil At Times, Reveals Ecommerce Ambitions (Search Engine Land)

Perhaps the next round of Nexus devices will come with "special offers" by default (unless Amazon patented the technique...)
"Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in  ecommerce as well. A recent Forrester report claims that 30% of all online shoppers start their product research at Amazon.com is just fuel to the fire.
Google is trying to combat that growing percentage with more sustainable consumer-focused ecommerce initiatives, centered around local availability, the Google Wallet, Google Shopping, and Google Trusted Stores.
The following is an analysis of Google’s recent ecommerce developments."
Google Drops Its Veil At Times, Reveals Ecommerce Ambitions
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